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Wednesday, February 20, 2008

Graphic Design?

Graphic design is the process of communicating visually using typography and images to present information. Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
  • Graphic design enhances transfer of knowledge.
  • Readability is enhanced by improving the visual presentation of text.
  • Intricate and clever pictures are used when words cannot suffice.
  • Graphic design helps set the theme and the intended mood.

The primary tool for graphic design is the creative mind.

Critical, observational, quantitative and analytic thinking are required for designing page layout and rendering.


Administration - road signs to technical schematics, from interoffice memorandums to reference manuals.

Advertising - sell a product or idea through effective visual communications, Elements of company identity like logos, colors, and text, together defined as branding.

Education - Graphics in textbooks.

Entertainment - From decoration, to scenery, to visual story telling. Cover to cover in novels and comic books, from opening credits to closing credits in film, from programs to props on stage.

- scientific journals to news reporting - known as information design. Newspapers, magazines, blogs, television and film documentaries use to inform and entertain.

Web - (Graphic designers are often involved in web design) Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors.

>> List of notable graphic designers <<
>> List of graphic design institutions <<
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